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Penfolds Experiential Pop-up


  • Thu Dec 7 2023, 10:00am–10:00pm




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From 7 - 27 December, Penfolds is bringing an immersive twist to the classic holiday cheer with an experiential pop-up at Paragon Singapore, featuring its new global thematic – ‘Venture Beyond 2023’.

A mesmerising Scuba Mask sets the scene, inviting you into the enchanting world of deep-sea exploration, where Penfolds ventures to uncover the untapped wonders of the ocean. Be captivated by their Limited-Edition Venture Beyond 2023 gift boxes, in addition to the complete range of Penfolds offerings displayed.

But that’s not all - besides personalising your ‘Venture Beyond 2023’ wines with festive packaging, dive into the digital realm and create memories that go beyond the bottle. Engage in our unique interactive games for a chance to win enticing prizes and enjoy complimentary wine samples provided daily on a first-come-first-serve basis.

The launch of ‘Venture Beyond 2023’ also introduces special edition packaging for select Penfolds wines - Bin 389 Cabernet Shiraz 2021, Bin 28 Shiraz 2021, and Penfolds Max’s range, a perfect gift of choice this festive season. Come join us at Paragon Shopping Centre and celebrate this festive holiday with Penfolds!

For more information, visit

7 to 27 December 2023
10am - 10pm

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