Heineken® Silver’s 'The Ghosted Bar' Event

As part of HEINEKEN®’s latest #WorkResponsibly campaign in collaboration with global Korean actor Park Hyung-Sik, which aims to encourage Gen Zs and young millennials in Singapore to work responsibly and not let their social life down, Heineken® Silver is hosting an exclusive ‘The Ghosted Bar’ event to encourage individuals to take some time off work and socialise with friends, especially if they haven’t done so in awhile.

According to the latest YouGov survey commissioned by HEINEKEN®, work has been cited as one of the most common reasons (49%) why employees in Singapore ‘ghost’ their friends, while 88% of respondents acknowledged the beneficial impact of work-life balance on their social life.

At the event, attendees will have the chance to experience a range of ‘paranormal’ themed activities, including generating and interacting with a ‘ghost’ of their friends who is stuck at work and not able to join them at the event. The night will wrap up with a light-hearted entertainment segment with stand-up comedian Jinx Yeo.

Attendees can also use Heineken® Silver's Ghost Generator to send their friends a personalised message with a spooky GIF to remind them to leave work on time and join them at the event. And if they show up, they and their friends get to enjoy a free pint of Heineken® Silver each on us!

Limited seats are available so do RSVP via the event website early.

From April 10th to May 31st, 2023, utilise Heineken® Silver’s Ghost Generator to send your friend an invite to a bar. As part of this exciting promotion, both you and your friend will each enjoy a complimentary Heineken® Silver at selected participating outlets.*

*Kindly refer to event website for full list of selected participating outlets.