Luxury Brand Management Workshop: Elevate Your Brand Value

Join us for our premier ESSEC Asia-Pacific #ExecutiveEducation virtual workshop on #Luxury Brand Management: Elevate Your Brand Value.

This course will provide participants with an in-depth understanding of the fundamentals of premium and luxury brand management, best practices and success factors of traditional luxury brands, and take-aways that can be applied in any sector or category.

Facilitated by Prof. Sonja Prokopec, ESSEC #LVMH Chaired Professor of Luxury Brand Management. It will cover insights into the fundamentals of premium and luxury brands.