Initiate Internationalization

Where: Virtual Location, Online, Virtual

Restrictions: All ages

Ticket Information:

  • Admission: Free

Listed by: connieh43

Are you an ambitious business based in Singapore who would like to start Internationalizing and expand your business overseas?

ASEAN is projected to rank as the 4th largest economy by 2050. 67 million households in ASEAN states are part of the “consuming class”, this number could almost double to 125 million households by 2025. Internationalization helps businesses to increases competition within the domestic markets while introduces new opportunities to foreign markets. It also encourages companies to be more innovative and efficient in the use of resources. But companies often do not know which location they should internationalize to. Singapore Manufacturing Federation invited Ms Judy Tan, Director and Co-founder of Eatigo as well as an Adjunct Lecturer in Singapore Management University to share with you some tips for internationalization that mainly focus on South East Asia.

Key Takeaways:
-Learn the fundamentals of internationalization that focus on South East Asia to expand horizons
-Understand the use of C.A.G.E distance framework to assess the desirability of that market
-Recognize the importance of localisation and culture on overseas businesses

Ms Judy Tan will share her success story of internationalizing Eatigo in Southeast Asia, becoming the #1 restaurant reservation platform in the region.

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If you have any queries, please do not hesitate to contact us at: or 6826 3085.