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Initiate Internationalization

Ticket Information

  • Free Admission


  • Fri Jun 26 2020, 3:00pm–4:30pm


All ages

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Are you an ambitious business that is based in Singapore and would like to start internationalizing and expand your business overseas? Join us and learn how to expand your business abroad!

ASEAN is projected to be ranked as the 4th largest economy by 2050. Currently, 67 million households in ASEAN states are part of the “consuming class”. This number could almost double to 125 million households by 2025. Internationalization helps businesses to increase competition within the domestic market while introducing new opportunities to foreign market. It also encourages companies to be more innovative and efficient in the use of resources. However, companies often do not know which countries they should expand to. SMF invited Ms Judy Tan, Director and Co-founder of Eatigo, as well as Adjunct Lecturer in Singapore Management University to share with you some tips for internationalization, beginning with South East Asia.

Key Takeaways
- Learn the fundamentals of internationalization with a focus on South East Asia to expand horizons
- Understand the use of C.A.G.E distance framework to assess the desirability of the market
- Recognize the importance of localization and culture of overseas businesses

Ms Judy Tan will share her success story of internationalizing Eatigo in Southeast Asia, becoming the #1 restaurant reservation platform in the region.

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If you have any queries, please do not hesitate to contact us at: or 6826 3085.

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