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Ticket Information

  • Early Bird: $417.30 each
  • Normal: $470.80 each
  • Members: $374.50 each
  • Additional fees may apply


  • Tue Mar 3 2020, 9:00am–5:00pm
  • Fri Jul 24 2020, 9:00am–5:00pm
  • Fri Oct 16 2020, 9:00am–5:00pm


All ages

When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. If you want a raise, sometimes you need to persuade your boss. If you want to convince your team to adopt a change, help your staff make choices, or choose the best place for lunch, the act of influencing is often taking place. This workshop will help participants to learn how to influence and persuade in a variety of areas.

After the workshop, you will be able to:
- make decisions about using persuasion versus manipulation
- apply the concepts of pushing and pulling when influencing others
- use different techniques for getting persuasive conversations and presentations underway
- make a persuasive presentation by using the 5 S’s
- apply storytelling techniques to extend influence
- leverage concepts of neuro linguistic programming in everyday influence and persuasion

What you will learn
Understanding Persuasion
- Explore the differences between persuasion, influence, and manipulation

Preparing to Persuade
- Learn how to customise your approach to persuasion
pushing versus pulling
communicating with confidence
planning the conversation
suspending the frame of reference

Getting Off on the Right Foot
- Explore techniques that help you to speak persuasively
building rapport

Presentation Strategies
- Look in-depth into a framework for building a persuasive presentation of any length
- Hands-on practice in speaking persuasively

Using Stories to Persuade
- Learn how to make the most of humanity’s social nature and love for stories
- Practice some storytelling

Using Neuro Linguistic Programming
- Understand the art of neuro linguistic programming
- Explore how it can benefit your influencing toolkit

Who Should Attend?
Directors, managers, team leaders and executives.

To ensure effective transfer of learning, the programme is skill-based, leveraging on role-plays and practice relevant to the work place.

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