Spotlight Series: How to Take a Traditional Business Online

Recently funded event vendors platform, Delegate, has shown how traditional businesses can adapt to the era of technology. Melissa and Jacqueline will be sharing how transforming an offline business is done, difficulties and setbacks they have faced and how to overcome it. Jacqueline will be interviewing Melissa, providing a Q&A format that is less formal and more fun!

About the Speaker
Melissa Lou, Co-founder of Delegate

Melissa Lou is the Co-Founder and CEO of Delegate, a free-to-use online marketplace that allows users to discover, compare and hire event vendors conveniently, from a mobile device or desktop. Whether planning a corporate function, wedding or a private party, Delegate is the easiest and most reliable way to connect to thousands of the best event vendors, for any budget or occasion. Since its launch in 2015, Delegate has introduced groundbreaking new technologies into the events industry including the world's first robo-advisor and an inspiration recommendation engine for event services.

Melissa started the company together with her Co-Founder Jacqueline after realising the market gap and inefficiencies of the events industry in Asia. Prior to founding Delegate, Melissa ran Partner Relations and Account Management at a global luxury lifestyle group. A graduate of the prestigious Ecole Hoteliere de Lausanne, Melissa brings to Delegate a high level of insight to the hospitality and events industry while providing strong operational frameworks and know-how. She has always had a strong passion for running and managing events and have planned multiple conferences and events. She was also the Chairman of the Entrepreneurs' Club in her tertiary years.

To date, Delegate has built a strong community of over 70,000 event planning users and enthusiasts. Having established its presence in its home base Singapore followed by Hong Kong, the startup recently raised USD 1 million in a pre-Series A round from institutional investors and is now eyeing the global stage with plans to penetrate the United States, United Kingdom, Australia and New Zealand markets.