Legacy: A Master Roaster’s Brewing Journey

Suzuki Coffee, which originated from Japan, was founded in Singapore in 1979. It is Singapore’s oldest coffee roastery and a pioneer in the industry, specialising in high quality specialty coffee with a Kyoto-inspired café experience.

In this programme, Freddy Loo, Master Roaster of Suzuki Coffee, will share a brief history of Suzuki Coffee and his passion for the art and science of coffee roasting. Freddy joined Suzuki in 1985 at the age of 18 and has dedicated over four decades in the pursuit of the perfect roast.

About the Speaker
Before joining Suzuki Coffee in 1985, Freddy Loo was first an apprentice to its founder, Hideki Endo, in 1975. Since then, Freddy has dedicated over four decades to perfecting the art and science of coffee roasting.

In that time, Freddy has risen through the ranks to become Suzuki’s revered Master Roaster – an embodiment of the company’s commitment to craftsmanship, consistency, and heritage. His hands have shaped the flavours of generations, ensuring that every roast carries the legacy of Suzuki and its bold embrace of local innovation. Today, Freddy remains the quiet force behind every batch, guiding Suzuki’s roastery with the same passion that first drew him to the craft.