Designing For Tomorrow, Today: The Grab Superapp Experience

Southeast Asia’s leading superapp, Grab, is synonymous with delivering convenience on-demand to millions across the region today, but did you know design plays an integral role in the development of Grab’s services and user experience? At Singapore Design Week 2024, Grab’s design team will dive into how the company harnesses human-centered product design and emerging technology to build innovative services.

Join us for an exclusive one-day showcase on Sunday, 6 October, at the National Design Centre Auditorium. Through a series of four insightful talks, Grab’s Design Team will explore the future of product design in the age of artificial intelligence (AI). You'll discover how Grab humanises AI, creates better maps with its award-winning KartaCam technology, and leverages user insights to design impactful services.

In addition, you’ll have a rare opportunity to journey through Grab’s evolution since its 2012 launch, tracing its rise to becoming Southeast Asia’s leading superapp.

Don’t miss the chance to get up close with the AI-powered KartaCam 2, winner of the 2024 Red Dot Design Award, and see how this cutting-edge technology enhances GrabMaps to improve navigation, elevate user experiences, and drive greater efficiency across both Grab’s customer and partner apps. This exciting technology will be featured in an accompanying exhibition.