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Thu Mar 15 2018, 2:30pm–5:00pm

Where: National Design Centre, 111 Middle Street, Bugis, Singapore

Restrictions: All ages

Ticket Information:

  • Admission: Free

Listed by: aci-institute

Designers and marketers have been using a variety of methods—from qualitative and quantitative research studies to ethnographic studies to gain a deeper understanding of their audience.

Such findings and demographic and psychographic information of the target audience forms the basis of design and marketing efforts. Much of these consumer insight has its origin in a more scientific field—neuroscience.

In this forum, we delve straight into the neuroscientists’ repository. Join us as we learn and explore how marketers and designers can apply neuroscience findings to their design and marketing effort.