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Master Class Special: The Pillars of Luxury Brand Management


Sat Mar 10 2018, 1:45pm–2:30pm

Where: ESSEC Asia-Pacific Campus, 5 Nepal Park, Buona Vista, Singapore

Restrictions: All ages

Ticket Information:

  • Admission: Free

Listed by: essecasia


With the burgeoning success of the luxury industry, the concept of luxury brand management has become increasingly relevant for many different industry sectors. This master class delves into luxury branding practices, including how to reinforce luxury brand uniqueness and differentiation from competition using the concept of DNA and codes, storytelling and management of time paradox.

Speaker Profile

Prof. Sonja Prokopec
Associate Professor, Marketing Department
ESSEC LVMH Chaired Professor of Luxury Brand Management

For more information, head over to ESSEC Open House Microsite. Please join us for our open house on 10 March 2018, Saturday(10am to 5pm)at our Asia-Pacific campus in one-north. Enjoy ESSEC goodies, food & drinks at the event!

- Discover our global campuses in Europe, Asia-Pacific and Africa
- Experience our campus life that is internationally diverse
- Explore your academic interest from our range of undergraduate and postgraduate programs
- Attend info sessions, master classes and talks by our experts
- Meet our faculty, alumni, students, career services and admissions teams
- Enjoy lively music, dance performances,and fun photo booth
- Chat with our students and alumni to understand how ESSEC has shaped their global ambitions and careers
- Take a campus tour
- Find out about available scholarships

Register now to receive important updates and a full application fee waiver for 2018 intake. Complimentary food and beverages at ESSEC Open House 2018.