LEGO empowers your child to be the next global toy designer. LEGO is searching for the next designer to partner for its new LEGO Friends playset!

The LEGO Friends Designer contest is LEGO’s first-ever, global crowdsourcing challenge in celebration of the 5th anniversary of LEGO Friends. Children between the ages of 6 and 12 years old are invited to design the next concept model for LEGO Friends and enhance the iconic Heartlake City with their own unique touches.

Adding more fun to this contest, LEGO will be holding a one-day only workshop this January 21st at Toys R Us, VivoCity to further inspire and unleash your child’s creative juices. Look forward to a session jam-packed with much fun and excitement as a experienced LEGO builder takes your child through exclusive building tips and demonstrations. So come stimulate your child’s imagination and let their creativity fly high. Your child might be the next LEGO designer!