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IDCS PDP: Best In Class Designer


Fri Oct 27 2017, 6:30pm–8:30pm

Where: National Design Centre, 111 Middle Street, Bugis, Singapore

Restrictions: All ages


Listed by: eventsy68

Topic 1: Narrative Spaces

Presented by Chris Lee, Founder & Creative Director, Asylum.

Since its inception in 1999, Asylum has been defined as the `unconventional maverick’ of the creative world with their multi-disciplinary approach that integrates branding and spatial design. Their range of cross-disciplinary projects include environmental & interior design, interactive design, product development, branding and graphic design.

Join Chris Lee, Founder and Creative Director of Asylum, as he inspires you in conceptualising interior spaces, injecting his design concepts with a tinge of wit and humour. It is this dose of humour and delight that has seen Asylum become one of the most respected creative companies in Asia, as the agency constantly creates surprises and adds an element of the unexpected and originality to each project. Chris Lee will also share how Asylum uses tools like mind-mapping & research to weave storytelling into compelling interiors.

Topics covered in this seminar include:
- Asylum’s background and history
- How Chris Lee’s non-traditional background has come to approach interiors in a different light
- Illustration of Asylum’s design thinking through projects

Topic 2: 10 Amazing Things Coatings Can Do

By Jeremy Rowe, Managing Director, AkzoNobel Decorative Paints, South East & South Asia, Middle East

Topics covered in this seminar include:
- Sustainable Functionalities
- Design – Perception of Space & Ambiance
- Aesthetics & Touch
- [Bonus] Fun & Bonding with Dulux Far Away Places
- Imagining What Coatings Can Do In The Future! + Interactive game


6:15pm - Registration
6:30pm - Topic 1: Narrative Spaces by Chris Lee, Asylum
7:30pm - Break
7:45pm - Topic 2: 10 Amazing Things Coatings Can Do by Jeremy Rowe, AkzoNobel
8:15pm - End of programme