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Brand Reputation Risk


Tue Jan 24 2017, 6:00pm–8:00pm

Where: Oasia Hotel Downtown, 100 Peck Seah Street #09-08, Tanjong Pagar, Singapore

Restrictions: All ages

Ticket Information:

  • Admission: Free

Listed by: marketing74k

Course Highlights:

Introduction to the concepts of technological disruptors and other social-economic trends, shaping the business environment today and tomorrow

Overview of brand-new perspective of organisation’s strategy in developing sustainable values and profitability

The sources of brand (reputation) risk from internal perspective, such as governance, leadership, performance, innovative capability, and external perspective.

Overview of Balanced or Symmetrical mitigating strategy to achieve corporate objective
Case studies - Analysis and application of the Balanced mitigating strategy

Programme Schedule:

18:00hrs - 18:30hrs: Registration & Networking Reception
18:30hrs - 19:30hrs: Brand Reputation Risk by Ian Ng
19:30hrs - 20:00hrs: Light Refreshments

There will be a complimentary Goodie Bag Worth $50!