"Smart data analytics of time, location and target audience will improve the integrated marcom of omni-channel digital marketing via selected social media."

Marketing channels have evolved over decades from billboards to TV/radio broadcasting and web browsing. The advent of mobile devices have created a new channel of digital marketing, social media, that target at specific communities. Over time, there is a challenge for marketers to identify, leverage and integrate the right social media in communicating their messages effectively. The application of smart data analytics in a cross-platform environment will help this decision making. Different dashboards and indicators can be designed in helping the strategic positioning of different social media in creating an omni-channel digital marketing.

Key Points:
- Understand the evolutionary marketing landscape from billboards to mobile devices
- The need for smart data analytics in responding to the increasingly complex use of social media in outreaching and communicating
- Learn how smart data analytics will potentially change the way we do digital marketing from the points of contents and technologies

Register now at www.mis.org.sg/events, email events@mis.org.sg or call 6327 7581 for more information.