|Thu Jun 30 2016, 7:00pm–11:00pm|
|Fri Jul 1 2016, 7:00pm–11:00pm|
As Indian cinema is making a strong impact globally, it's time for South Indian Cinema to claim its space in the realm of world cinema; to celebrate and acknowledge the enormous film contributions made by one of the biggest Indian Film Industry with its rich culture and history. It's time the Telugu, Tamil, Kannada and Malayalam industries took the centre stage worldwide and welcome an entertaining endeavor of its sorts - SIIMA.
SIIMA promises to be an event that film lovers across the world would sit up and watch with bated breath. One of South Indias most popular awards - SIIMA is the highest viewed Film Awards in South India, broadcasted on Sun Network which enjoys over 50% television reach across the South.
A true reflection of South Indian cinema, SIIMA also connects the Global South Indian Film fans to the South Indian Film Stars. The awards aims to recognize excellence in cinematic achievements in the Tamil, Telugu, Malayalam and Kannada film industry as assessed by the viewers and fans from the world over through a unique and proprietary voting mechanism, thereby truly representing the choice of the fans. It is also amongst the most extensively researched awards with nominations celebrated and awarded globally as it continues to poll in Lakhs of votes from its audiences across the globe.
Held across 2 days annually, SIIMA weekend gets together stars from 4 Industries with Scintillating Performances, Prestigious Awards, Mesmerizing Acts, Red carpet and more. Exploring the foreign lands, the stars on arriving at the host city are seen visiting the tourist attractions as they revel in its history and culture. Capturing photos and sharing it across the social media become an integral part of the exploration. Travelling to various local attractions, malls and restaurants the stars get to meet their fans from all over the world. Experiencing what the city has to offer, the SIIMA stars also engage in some shopping and mall promotions in the famous malls of the city as they gear up for the Big and Glamorous Red Carpet Evening and Awards night.
With the biggest names from the South Film Industry travelling globally for SIIMA the weekend is kick-started with a Red Carpet that marks the beginning of the extravagant cinema celebrations.
The Ultimate South Indian Movie Celebrations - SIIMA 2016 would see the biggest stars from South Cinema arriving at Suntec Singapore Convention and Exhibition Centre, on 30th June and 1st July. The glittering star studded evening would witness some exceptional performances from the biggest names of the South Industry like Shruti Hassan, Anirudh Ravichander, Sudheer Babu, Rakul Preet Singh, Yash, Rana Daggubati, Huma Qureshi, Usha Uthup, Neeraj Madhav, Pranitha Subhash and many more.
Having completed 4 successful editions, SIIMA has firmly established its identity in the minds of viewers and has now become synonymous with the very best that the South Indian film industries have to offer. Carving a niche over the years, SIIMA is now the Biggest and the Most Watched Movie Awards across the South.
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