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Social Media Intelligence Tools Masterclass


Thu Nov 3 2016, 9:00am–5:30pm
Fri Nov 4 2016, 9:00am–5:30pm

Where: One Farrer Hotel and Spa, 1 Farrer Park Station Rd, Little India, Singapore

Restrictions: All ages

Social Media Intelligence Tools - 2 Day Masterclass (3-4 Nov 2016) Singapore.

Develop a robust social media intelligence operative plan and strategy with the newest platforms, unique tools and techniques. Be fully equipped to implement an actionable plan after this attending this insightful course.

- Spot trends, understand emotions and sentiments online.
- Social listening vs. social intelligence. Filter and makes sense of the data.
- Navigate successfully amidst growth and diversification in the social space.

New & exciting key topics to be covered in-depth:
- New dynamics in today’s social media newest landscape: New platforms, new apps, new tools and global trends. How are these social channels being used?
- Key implications for social media intelligence and data analysis.
- Understanding social media narratives, and monitoring local community to global sentiments.
- Identifying the most significant channels and platforms.
- From social listening to understanding, influencing community dynamics and creating greater relevance to content, services, products and key operations and working in real time.
- The social media intelligence continuum and the intelligence model.
- Filtering data and data management. What to look out for (social data and patterns).
- The development of a systematic process for content discovery & curation.
- Setting up a proficient social media intelligence dashboard.
- Security measures to use when accessing and monitoring social media data and conversations.
- Use of metadata, geo-location, digital images, digital footprints. Key methods for capturing data, spotting trends and narratives. Plug-ins, add-on features and social book markings, search engines and advanced search techniques.
- Profiling social media users on the various social media sites. Case studies & examples.
- Open source intelligence gathering tools and freeware tools for user profiling.
- Delivering a meaningful and actionable intelligence plan.

For group participation, please email us at
Website -

Organized by Asher Russell Pte Ltd