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Advertising and Marketing Strategies On Lat Pau - Le Bao


Sat Aug 13 2016, 2:00pm–3:00pm

Where: Sun Yat Sen Nanyang Memorial Hall, 12 Tai Gin Road, Toa Payoh, Singapore

Restrictions: All ages

Ticket Information:

  • Admission: Free


Listed by: keith

Speaker: Dr. I Lo-Fen

This talk will give some examples of the commercial advertising on Lat Pau. The speaker will use Text and Image Theory to explore the marketing strategies used to promote the products.

*Conducted in Mandarin