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What Every Marketer Needs to Know About Crowdsourcing


Thu Feb 5 2015, 6:30pm–9:00pm

Where: Marketing Institute of Singapore, 51 Anson Road #03-53 Anson Centre Singapore, Tanjong Pagar, Singapore

Restrictions: All ages

Ticket Information:

  • Non-Member / Public: $35.00
  • Member: $20.00
  • Additional fees may apply

MIS' Marketing Guru Talks
What textbooks can't teach you, MIS makes it up by providing you real-life insights, perspectives and experiences! The gurus have been there, done that and are willing to share their success stories. The Marketing Guru Talk serves as an avenue to share best marketing practices, tips & trends to members and the public. MIS aims to explore the various aspects of Marketing and seek gurus from respective fields & industries to share their knowledge and expertise.

Marketing Guru Talk: What every Marketer needs to know about Crowdsourcing [5 Feb 2015]
by David Bebko, CEO and Co-founder, CrowdWorks, Inc.

From AirBnB to Uber, the collaborative economy isn't new, but it is definitely here to stay. The growing popularity of crowdsourcing apps are shifting consumer behaviour and as a result whole industries are being disrupted. Crowdsourcing is also changing how companies develop and bring products to market, enabling savvy business leaders to harness the power of the crowd.

Learn how your business can harness on the power of the crowd for good marketing.

Crowdsourcing refers to the efforts to engage a 'crowd' for their skills, ideas and participation to generate content or help facilitate the creation of content or products in an online setting.

Key Highlights:
• The (marketing) crowdsourcing landscape in 2015
• Is the crowd your competitor?
• Can you crowdsource anything and everything?
• An ethical decision: The crowd and "white hat" vs. "black hat" marketing
• 15 Tips for 2015 Crowdsourcing

For enquiries, email or call 64111630.