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Social Media Accelerator

When:

Tue Jun 2 2015, 9:00am–5:00pm
Wed Jun 3 2015, 9:00am–5:00pm

Where: NTUC Trade Union House, 73 Bras Basah Road, #02-01, Bras Basah, Singapore

Restrictions: All ages

Ticket Information:

  • Course Fee: $1,284.00
  • Additional fees may apply

Website:

Listed by: jason5

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. To be successful on social media, your brand needs to come across as authentic, not robotic.

A critical mass of brands, businesses, marketers, and corporate executives may have a presence on social media today, but that doesn’t mean they have a clue what they’re doing on these online communication channels.

An overwhelming majority seem to fall into one of two categories of still doing it wrong. Either they don’t know what to say so their collective silence is deafening, or they’re broadcasting the same old promotional messages over and over again so they sound like a cacophony of carnival barkers.
Many of them seem at a loss on how to strike a happy medium with both their content and cadence, missing countless opportunities to connect with their constituents and earn their unconditional support.

Join us and learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

LEARNING OUTCOMES
The objective of this workshop is to empower marketers to consider and execute social media campaigns for their organisations. This will be a highly interactive and hands on workshop with practical exercises throughout the two days.

WHO SHOULD ATTEND
The course will be relevant for middle to senior level executives; for CMO's, SVP's, VP's, Head's, MD's, Director's and managerial roles including; but not limited to:
• Advertising
• Branding
• Communications
• Marketing
• Public relations
• Corporate / external communications

COURSE OUTLINE
Day 1
• Introduction to Social Media
• The role of social media in marketing
• Understanding the Social Media platforms:
• Publishing, Sharing, Social networks, Collaboration, Discussion and Review Sites
• Social media for public relations

Day 2
• Rules of engagement – framework for managing social media
• Developing winning social media marketing strategies
• Content development
• Social media monitoring and measuring
• Measuring the impact of social media