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Making your Brand Tick through Digital Influencers


Wed Mar 11 2015, 6:30pm–9:00pm

Where: Marketing Institute of Singapore, 51 Anson Road #03-53 Anson Centre Singapore, Tanjong Pagar, Singapore

Restrictions: All ages

Ticket Information:

  • Non-Member / Public: $35.00
  • MIS Member: $20.00
  • Additional fees may apply

MIS' Marketing Guru Talks
What textbooks can't teach you, MIS makes it up by providing you real-life insights, perspectives and experiences! The gurus have been there, done that and are willing to share their success stories. The Marketing Guru Talk serves as an avenue to share best marketing practices, tips & trends to members and the public. MIS aims to explore the various aspects of Marketing and seek gurus from respective fields & industries to share their knowledge and expertise.

Marketing Guru Talk: Making your Brand Tick through Digital Influencers [11 Mar 2015]
by Yang Hui Wen, Regional Director, Marketing and Advertising, Netccentric Pte Ltd

Traditionally, children, family, friends and colleagues were major influencers in a consumer's decision to buy something. In these times of digital marketing expansion, influencers for purchase decisions have become individuals who have persuasive voices, authenticity, an audience and an amplified presence on social media.

According to a McKinsey Study, marketing-inspired word-of-mouth generated more than twice the sales of paid advertising and these customers had a 37% higher retention rate.

Getting the right influencer can control your brand's reputation, influence purchase behaviour, impact your SEO, drive traffic to your website, and potentially be the gatekeepers to your audience.

Key Highlights:
– What is blogger/digital influencer engagement?
– Know your landscape – what kind of influencers should you be engaging?
– Are digital influencers really influential? Why?
– How do you measure digital influencers' engagement?
– Case study of what is considered a 'good' engagement & 'bad' engagement
– Different types of digital influencers' engagement and their objectives (events, contests, press trips, etc.)

For enquiries, call 64111630.