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Engaging Content Marketing Strategies


Wed Jul 29 2015, 9:00am–5:00pm
Thu Jul 30 2015, 9:00am–5:00pm

Where: NTUC Trade Union House, 73 Bras Basah Road, #02-01, Bras Basah, Singapore

Restrictions: All ages

Ticket Information:

  • Course Fee: $1,284.00
  • Additional fees may apply


Listed by: jason5

Why Content Marketing Matters To Me?

We have entered an era where every business needs to consider themselves a TV station and a magazine, and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results.

Every day, thousands of pieces of content are published, all professionally planned, commissioned, edited and measured to give their client brands a powerful and effective way to reach their customers, gaining fantastic levels of loyalty and sales along the way.

• Explore best practice on how content enhances customer experience and engagement
• Learn the 4-step process of how to create and sustain a brand influx of compelling content to unify your messaging
• Understand the nuances of content placement in one channel over another
• Develop an integrated omni content marketing program to engage your customers across all channels
• Utilize content to optimize Search across Websites, Apps, mobile, social and traditional media
• Capture customers in physical locations by pairing content to mobile engagement marketing
• Uncover SEO / SEM techniques to engage online audience by pairing the right content to the right channel at the right time
• Discover the secrets of successful companies who use brand storytelling across omni-channel marketing
• Unlock the power behind telling transmedia brand stories about your company

This highly interactive and hands-on content marketing program has been designed specifically to address challenges faced by marketing professionals and will provide actionable strategies and takeaways.

The course will be relevant for middle to senior level executives; for CMO's, SVP's, VP's, Head's, MD's, Director's and managerial roles including; but not limited to:
• Advertising
• Branding
• Communications
• Marketing
• Public relations
• Corporate / external communications


Day 1
• Introduction: content formats, distribution and measurement. What is great content marketing?
• A 4-Step Framework to creating an effective content strategy
• Identifying your business objectives for your content marketing
- Aligning content planning to your business goals and conversions
- Who should own content marketing?
• Market and audience research - understanding the users and creating user-centered content
• Content marketing - monitoring, measurement and analytics
• Qualitative and quantitative content auditing
- Where you’re currently at
- Evaluating your competition
• Best resources and tools for content research, creation and management

Day 2
• Content marketing and brand personality
- Tone of voice, format and execution guidelines
- Creating a compelling narrative
• Search engine optimization (SEO) - aligning your content strategy with on-page and off-page SEO
• Content strategy and the use of social media channels
• Effective uses of social proofing
• How to promote your content and sharing
• Identifying key messages and setting KPIs and measures of success
• Future trends