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Digital Marketing Strategy


Thu Jun 25 2015, 9:00am–5:00pm
Fri Jun 26 2015, 9:00am–5:00pm

Where: NTUC Trade Union House, 73 Bras Basah Road, #02-01, Bras Basah, Singapore

Restrictions: All ages

Ticket Information:

  • Course Fee: $1,284.00
  • Additional fees may apply


Listed by: jason5

Marketing is an important tool for growing a business, no matter its size. With the importance of digital marketing today, many businesses need to develop their digital strategies and improve their use of digital marketing tools.

In this workshop, you’ll learn how businesses can successfully reach customers through digital marketing. Starting from the ground up, the workshop will cover the marketing channels and tools available to companies, how they can be used and how they all come together in one cohesive strategy.

This course is for anyone that has responsibility for planning or managing digital marketing activity in a managerial to senior level capacity, and wants to maximize the effectiveness of their activity. Split into 6 modules, the sessions explore everything that you need to know to confidently plan and manage effective digital marketing from a leadership perspective. The sessions are backed up with highly relevant industry case studies and demonstrations of the wide range of tools and techniques available and essential measurements required.

Attendees will leave with a thorough understanding of what needs to be considered to build an effective digital marketing strategy, what are the elements that go into a digital marketing strategy, how to plan for and deal with the core risks and how to make best use of the latest technologies and techniques, as well as measure their effectiveness.

This highly interactive and hands-on digital marketing strategy program has been designed specifically to address challenges faced by marketing professionals and will provide actionable strategies and takeaways.

The course will be relevant for middle to senior level executives; for CMO's, SVP's, VP's, Head's, MD's, Director's and managerial roles including; but not limited to:
• Advertising
• Branding
• Communications
• Marketing
• Public relations
• Corporate / external communications


Day 1
Session1: Elements and planning of digital strategy
• What are the elements in a digital strategy
• Understand how the latest trends are reshaping marketing as we know it
• Discover what else you need to have a strategic digital marketing perspective
• Get a much better grasp of how a company can thrive whilst having to constantly change

Session 2: Understanding the consumer
• Developing a consumer persona
• Developing the customer journey

Group Exercise: develop your own customer journey

Session3: Drilling down on digital elements
• Search Engine Optimization and Search Engine Marketing
• Email strategy and optimizing your email marketing
• Find out how to use content marketing more strategically
• Social Media – looking at the social media landscape and how to optimize and use social media beyond outreach
• Ecommerce – a quick look at selling online
• Measuring your efforts in digital

Day 2
Session 4: Developing a marketing plan
• Understand how to use the powerful and simple SOSTAC marketing planning process

Group Exercise: developing a digital strategy for your business

Session 5: Building an effective omni-channel digital strategy
• Know how to pull together an omni-channel strategy
• Work out how to focus your strategy on your key business objectives

Session 6: Planning for digital disruption - the future of digital marketing
• Become smarter on how to manage change in business
• Get better at planning for the future by anticipating change by correctly reading disruption signals