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Digital Marketing Accelerator


Mon May 18 2015, 9:00am–5:00pm
Tue May 19 2015, 9:00am–5:00pm

Where: NTUC Trade Union House, 73 Bras Basah Road, #02-01, Bras Basah, Singapore

Restrictions: All ages

Ticket Information:

  • Course Fee: $1,284.00


Listed by: jason5

ClickZ Accelerator: The Faster Way to Digital Marketing

Today the need and challenge of acquiring digital marketing skills are imminent. Spend two valuable days of your time to learn from a world class ClickZ Accelerator trainer, and you will gain a fuller understanding of how to correctly manage different digital assets for your marketing needs. You will also be able to plan, predict, and manage your digital marketing campaigns in complete confidence.

The programme is designed for those who are seeking to acquire essential digital knowledge and understanding on the rapid developments that are taking place online, and to be able to effectively use digital marketing techniques and tools for their company or organisation.

Attend this course and you will:
• Discover the hottest techniques to run your digital marketing campaigns
• Evaluate the importance of your digital marketing assets, which ones actually matter the most to your business
• Learn how to effectively use different digital and offline channels to maximise your marketing capabilities
• Explore the vital role of analytics in your online marketing efforts and the challenges facing marketers
• Identify some of the latest digital marketing trends and skillsets needed for today's marketers operating on the mainland

The course will be relevant to all marketing professionals, especially those who are keen on possessing knowledge in the digital marketing landscape. It also suits those who are completely new to the digital industry, and may be working in the following areas:

• Advertising
• Branding
• Communications
• Marketing
• Public relations
• Corporate / external communications

ClickZ Accelerator is a full 360 digital marketing immersion course that is ideal for individuals seeking to understand how different channels can fit together across digital disciplines.

DAY 1:
Setting the Stage
• Defining digital marketing
• The digital landscape (digital adoption and usage) and where is the consumer today
• Changing consumer purchasing patterns
• The digital marketing mindset – does it actually exist?
• Digital Marketing versus Traditional Marketing methodologies

Building Blocks
• Changing Media Landscapes – earned, owned, paid media
• Web Usability
• Web Analytics
• Consumer research and developing a better understanding of the consumer

Customer Acquisition
• Search Engine Optimisation & Search Engine Marketing (SEO and SEM)
• Email Marketing
• Display Advertising
• Marketing Automation

Consumer Engagement
• Social Media, how engaging is social media
• Acquiring as well as engaging fans towards social media
• Content Marketing – words, videos and games

DAY 2:
• All things mobile
• A look at mobile apps, mobile search, mobile marketing

• People, Process & Technology
• Optimising Planning & Strategy
• Integration between traditional and digital campaigns
• Data, Knowledge & Insights

Managing Agencies
• Where do you start?
• Getting the best from your PPC and SEO Vendors
• What’s necessary to get the best from them?

Planning in Digital
• Channel selection and the process of moving customers online
• Measurements, analysis and improving the next campaign
• Measuring your website performance
• Attribution Modelling

What’s Next?
• Co-creation (The Consumer In Charge)
• Online behavior now impacting offline processes
• E-commerce
• Disruption initiated by technology, consumers and brands
• The Internet of Thing (IOT)