Sorry, this event’s been and gone


Thu Aug 13 2015, 12:00am
Sun Sep 13 2015, 12:00am

Where: FairPrice Hub @ Joo Koon, 1 Joo Koon Circle, Jurong, Singapore

Restrictions: All ages

Ticket Information:

  • Admission: Free

Listed by: lorraine_wsyl

In line with the nation’s 50th birthday celebrations, FairPrice’s “For the Heroes in our Lives” initiative acknowledges our homegrown heroes, whose efforts and sacrifices are often unknown or under appreciated.

From 27 July to 11 August, catch a glimpse of the remarkable five-tier interactive birthday cake display dedicated to Singapore by FairPrice at CityLink Atrium Space. A 53-metres digital wall situated right beside the cake exhibit, will also display the stories and photos that have been collected thus far.

From 13 August to 13 September 2015, check out the same display at FairPrice Hub at Joo Koon after shopping for discounted items in bulk at the Warehouse Club.

The display is made entirely of story-filled scrolls that contain dedications to heroes from all walks of life, bringing the SG50 celebrations to life. All are welcome to make their dedications on the spot at both venues as well.

Additionally, submit your dedications real time via the hashtag #fortheheroesinourlives via Facebook, Instagram and Twitter, and see your posts come to life on the 3D virtual SG50 cake on the that’smyfairprice page ( Submissions can also be made on the that’smyfairprice page itself.

With everyone pitching in to appreciate contributions of our local heroes, Singapore’s birthday celebrations are bound to be exceptional. Join us and show your love for your hero today!