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The Rise of Mobile Application & Omni-Channel Marketing


Thu Jul 31 2014, 6:30pm–9:00pm

Where: Marketing Institute of Singapore, 51 Anson Road #03-53 Anson Centre Singapore, Tanjong Pagar, Singapore

Restrictions: All ages

Ticket Information:

  • Non MIS Member / Public: $35.00
  • MIS Member: $20.00
  • Additional fees may apply

MIS' Marketing Guru Talks:
What textbooks can't teach you, MIS makes it up by providing you real-life insights, perspectives and experiences! The gurus have been there, done that and are willing to share their success stories. The Marketing Guru Talk serves as an avenue to share best marketing practices, tips & trends to members and the public. MIS aims to explore the various aspects of Marketing and seek gurus from respective fields & industries to share their knowledge and expertise.

Marketing Guru Talk: The Rise of Mobile Application & Omni-Channel Marketing [31 Jul 2014]
by Mr. Benjamin Yang, Managing Director, Balanced Consultancy

Gone are the days where having an integrated marketing strategy is sufficient. With the advent of the Internet and explosion of Social Media, businesses need to concentrate on a seamless approach to the customer experience through all channels.

Omni-channel marketing is the next evolution in customer engagement. It is not only about engaging your customers, but offering them the right products, at the right time and at the right price. Research has shown that when omni-channel strategies are executed properly, businesses can experience 30% growth in sales and even increase customer loyalty!

Find out how embarking on a Mobile Technology strategy can serve as a quick first step to making your business omni-channel ready.

Key Highlights:
1. Understanding omni-channel marketing
2. The benefits of omni-channel marketing
3. The omni-channel process
4. The current landscape of Mobile Technology
5. Using mobile to engage existing clients and re-engage dropouts
6. The role that mobile technology has in an omni-channel marketing strategy

Register online now at!

For enquiries, email or call 64111630.