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The Rise of Mobile Application & Omni-Channel Marketing


Thu Jul 31 2014, 6:30pm–9:00pm

Where: MIS Executive Lounge, 410 North Bridge Road, Level 1, City Hall, Singapore

Restrictions: All ages

Ticket Information:

  • MIS Member: $20.00
  • Non-Member: $35.00
  • Additional fees may apply

Listed by: joaquim2

Gone are the days where having an integrated marketing strategy is sufficient. With the advent of the Internet and explosion of Social Media, businesses need to concentrate on a seamless approach to the customer experience through all channels.

Omni-channel marketing is the next evolution in customer engagement. It is not only about engaging your customers, but it is about offering them the right products, at the right time and at the right price. Research has shown that when omni-channel strategies are executed properly, businesses can experience 30% growth in sales and even increase customer loyalty!

Find out how embarking on a Mobile Technology strategy can serve as a quick first step to making your business omni-channel ready!