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The new PR/Social & Digital Media Landscape


Thu Sep 18 2014, 6:30pm–9:00pm

Where: Marketing Institute of Singapore, 51 Anson Road #03-53 Anson Centre Singapore, Tanjong Pagar, Singapore

Restrictions: All ages

MIS' Marketing Guru Talks
What textbooks can't teach you, MIS makes it up by providing you real-life insights, perspectives and experiences! The gurus have been there, done that and are willing to share their success stories. The Marketing Guru Talk serves as an avenue to share best marketing practices, tips & trends to members and the public. MIS aims to explore the various aspects of Marketing and seek gurus from respective fields & industries to share their knowledge and expertise.

Marketing Guru Talk: The new PR/Social & Digital Media Landscape [18 Sep 2014]
by Mr. Shane Chiang, Head of Corporate PR (South Asia), HTC Corporation

Do you remember the last time you saw a news story on TV or heard on the radio, that was actually news to you?

The new media has triggered major changes in the way information is gathered, reported and consumed. Now we expect to see eye-witness accounts of events as they are occurring. With new marketing tools and through smarter use of digital and social media, communication with audience has never been more direct and focused.

Key Highlights:
• Learn to use new marketing tools that have been reshaping the world we live in today
• Explore cost-effective ways to drive measurable brand and product awareness
• Get a 360-degree business perspective on new marketing tools that can drive real business results

Register online now at!

For enquiries, email or call 64111630.