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MIS Talk: Fuelling Creativity with Data in the Digital World


Thu Jun 26 2014, 6:30pm–9:00pm

Where: Marketing Institute of Singapore, 51 Anson Road #03-53 Anson Centre Singapore, Tanjong Pagar, Singapore

Restrictions: All ages

Ticket Information:

  • Non MIS Member / Public: $35.00
  • MIS Member: $20.00
  • Additional fees may apply

MIS' Marketing Guru Talks:
What textbooks can't teach you, MIS makes it up by providing you real-life insights, perspectives and experiences! The gurus have been there, done that and are willing to share their success stories. The Marketing Guru Talk serves as an avenue to share best marketing practices, tips & trends to members and the public. MIS aims to explore the various aspects of Marketing and seek gurus from respective fields & industries to share their knowledge and expertise.

Marketing Guru Talk: Fuelling Creativity with Data in the Digital World [26 Jun 2014]
by Mr. Tuomas Peltoniemi, Head of Digital, Digital Arts Network Singapore

There is a wealth of data out there. Everyone is talking about big data and insights. Understanding how data and insights can fuel creativity has become a competitive advantage for creative teams to succeed in the current digital landscape. The key is to be able to understand the relevant signals, turn them into cultural insights and deliver a compelling creative big idea to the right people, at the right time, and to the right device.

Tuomas Peltoniemi from TBWA's Digital Arts Network will demonstrate how the potent of use of creative big ideas combined with technology platforms, data, and insights can result in effective creative experiences!

Register online now at!

For enquiries, email or call 64111630.