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MIS' Marketing Guru Talk: A Fishy Story


Wed Apr 16 2014, 12:45pm–5:00pm

Where: Marketing Institute of Singapore, 51 Anson Road #03-53 Anson Centre Singapore, Tanjong Pagar, Singapore

Restrictions: All ages

MIS' Marketing Guru Talks
What textbooks can't teach you, MIS makes it up by providing you real-life insights, perspectives and experiences! The gurus have been there, done that and are willing to share their success stories. The Marketing Guru Talk serves as an avenue to share best marketing practices, tips & trends to members and the public. MIS aims to explore the various aspects of Marketing and seek gurus from respective fields & industries to share their knowledge and expertise.

Marketing Guru Talk: A Fishy Story [16 April 2014]
by Mr Kenny Yap, Executive Chairman & Group Managing Director of Qian Hu

Qian Hu's approach in fighting the strong headwinds!

With a history spanning more than 20 years, Qian Hu's growth from a small family venture to a multi-million dollar corporation have not been the smoothest! Find out how Kenny Yap, Executive Chairman & Group Managing Director of Qian Hu, turned a small, agrarian business to a public-listed company within a short span of 9 years.

• How do successors keep their brand authentic and at the same time cater to modernised audience
• Success through innovation and R&D
• Fishy marketing strategies

Register online now at!

For enquiries, email or call 64111630.