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MediaCorp's Way for Marketing Innovation Across a 360-Media

When:

Thu Dec 11 2014, 6:30pm–9:00pm

Where: Marketing Institute of Singapore, 51 Anson Road #03-53 Anson Centre Singapore, Tanjong Pagar, Singapore

Restrictions: All ages

Ticket Information:

  • Non-Member / Public: $25.00
  • Member: $15.00
  • Additional fees may apply

MIS' Marketing Guru Talks
What textbooks can't teach you, MIS makes it up by providing you real-life insights, perspectives and experiences! The gurus have been there, done that and are willing to share their success stories. The Marketing Guru Talk serves as an avenue to share best marketing practices, tips & trends to members and the public. MIS aims to explore the various aspects of Marketing and seek gurus from respective fields & industries to share their knowledge and expertise.

Marketing Guru Talk: MediaCorp's Way for Marketing Innovation Across a 360-Media Platform
[11 Dec 2014]
by Lesley Ngai Ma Yin, Head/VP of Business & Operations, MediaCorp Publishing Pte Ltd

The broadcast and publishing industry is heavily affected by the digital revolution. The shift to digital is changing production and revenue models, while the impact of social media is growing at an unstoppable pace.

In a statement shared with Mumbrella, MediaCorp once said "The global media industry is ever changing and media companies, such as MediaCorp, have to refresh and re-organise to meet the challenges of today and the future. MediaCorp is transforming the organisation towards greater customer centricity as the media consumption habits have changed."

Find out how MediaCorp Publishing innovates itself to be in pace with the growing digital revolution.

Key Points:
• Major challenges in the media industry especially with the digital revolution and impact on print media
• Transmedia marketing campaigns e.g. 8 DAYS EAT launch, digitising content, social media platforms and web portal
• The challenges from Print to Digitising Content
• How MediaCorp leverages on their 360-platform assets to revolutionise its business

Register online now at www.mis.org.sg/events!

For enquiries, email events@mis.org.sg or call 64111630.