MIS' Marketing Guru Talks
What textbooks can't teach you, MIS makes it up by providing you real-life insights, perspectives and experiences! The gurus have been there, done that and are willing to share their success stories. The Marketing Guru Talk serves as an avenue to share best marketing practices, tips & trends to members and the public. MIS aims to explore the various aspects of Marketing and seek gurus from respective fields & industries to share their knowledge and expertise.

Marketing Guru Talk: Marry your Online-Offline Marketing Campaign in 3 Steps! [30 Oct 2014]
by Mr. Joshua Loke

Scrap the line that differentiates online and offline marketing! The most successful companies understand that offline marketing is part of the entire marketing plan as much as online marketing is.

In this talk, Joshua will detail 3 simple steps to integrate your online and offline marketing efforts to create a single congruent campaign centered on a central message for a seamless brand presence!

Media channels that will be focused on: Google, Facebook, Direct, Newspaper Ads and Classified Ads.

Key Points:
• Use 3 simple steps to create seamless online & offline marketing campaigns
• Level the marketing playing field between start-ups and MNCs
• Create top-of-mind recall with a smaller budget
• Case studies of companies who have successfully integrated online and offline media

Register online now at www.mis.org.sg/events!

For enquiries, email events@mis.org.sg or call 64111630.