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Internationalisation and Cross Border Marketing as a SME


Wed Aug 27 2014, 6:30pm–9:10pm

Where: Marketing Institute of Singapore, 51 Anson Road #03-53 Anson Centre Singapore, Tanjong Pagar, Singapore

Restrictions: All ages

Ticket Information:

  • Non MIS Member / Public: $35.00
  • MIS Member: $20.00
  • Additional fees may apply

MIS' Talk: Internationalisation and Cross Border Marketing as a SME [27 Aug 2014]
by Joanne Archana Bala, Lawrence Au and Jonathan Phoon

In today's increasingly volatile economy and competitive global marketplace, SMEs are facing tremendous challenges to align global marketing and branding within constraints. Budgets are limited and manpower is spread thin on top of the increasing pressure to generate returns from investment with little room for failure.

In a joint collaboration with IE Singapore, Oriel Management Consulting & Freshening Industries, we want to help YOU understand the economic and social landscape of the market and point you to the right direction for assistance.

7:15pm - 7:40pm: Market Readiness Assistance & Global Company Partnership
7:40pm - 8:10pm: Creative Financing Strategies to Enhance Competitiveness for Local SMEs
8:10pm - 9:10pm: A Case Study: Freshening's Brand Pact Realignment of Branding Strategy

For full details, refer

Register online now at!

For enquiries, email or call 64111630.