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Fuelling Creativity with Data in the Digital World


Fri Jun 27 2014, 6:30pm–9:00pm

Where: MIS Executive Lounge, 410 North Bridge Road, Level 1, City Hall, Singapore

Restrictions: All ages

Listed by: joaquim2

There is a wealth of data out there. Everyone is talking about big data and insights. Understanding how data and insights can fuel creativity has become a competitive advantage for creative teams to succeed in the current digital landscape. The key is to be able to understand the relevant signals, turn them into cultural insights and deliver a compelling creative big idea to the right people, at the right time, and to the right device.

Tuomas Peltoniemi from TBWA's Digital Arts Network will demonstrate how the potent of use of creative big ideas combined with technology platforms, data, and insights can result in effective creative experiences!