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Steps to Customer Discovery


Thu Aug 1 2013, 7:00pm–9:30pm
Thu Aug 8 2013, 7:00pm–9:30pm
Thu Aug 15 2013, 7:00pm–9:30pm
Thu Aug 22 2013, 7:00pm–9:30pm
Thu Aug 29 2013, 7:00pm–9:30pm

Where: Inner City Offices (S) Pte Ltd, 229 Mountbatten Road #02-41 Mountbatten Square, Marine Parade, Singapore

Restrictions: All ages

Ticket Information:

  • Regular: $150.00
  • Additional fees may apply


Listed by: elisha

Cut waste and create a product that people really want with the lean startup methodology. This series of 5 lessons will help you understand what exactly lean startup is about and the tactics and strategies on how to use it specifically for your startup.

Each class will focus on the individual steps created by Steve Blank in his book, 'The Four Steps to the Epiphany'.

Lessons in this series include:

Class 1: Getting the Mind-set Right (1st Aug)
Step 0: Customer Development Manifesto and Lean Startup Principles
. Mistakes typically made
. Points of Manifesto
. Lean Startup Principles
. Thinking like a Scientist - hypothesis testing

Step 1: Figure out your vision
. Big thinking
. Driving Force
. Lean Canvas

Class 2: Removing Problem Risks: Focusing on a Worthy Problem (8th Aug)
Step 2: Figure and Test out your Guesses about who are your Customers
. Customer Persona - Value Proposition Canvas

Step 3: Figure and Test out your Guesses about the Problems the Customers Face
. Problem-Market Fit
. IDEO Customer Observation methods e.g. fly on the wall
. Lo-Fi MVP
. Validation Board
. How to write a problem hypothesis
. Getting ready to experiment
. The problem interview

Class 3: Removing Product Risk: Building a Wanted Solution (15th Aug)
Step 4: Figure and Test out your Guesses about the Solution the Customers Want
. Success versus Solution
. Lean Analytics
. Pitch MVP
. Concierge MVP
. Landing Page MVP
. How to write a UVP
. The solution interview

Step 5: Pivoting, Persevere or Iterate
. Types of Pivots
. Next stage in the Customer Development Process
. How to Iterate

Class 4: Removing Customer Risks: Building a Path to Customers (22nd Aug)
Step 6: Finding Your Early Adopters (because they are the ones who want it the most)
. Start with outbound channels
. Develop scalable inbound channels

Step 7: Testing your Hi-Fi MVP
. Get ready to measure
. The MVP Interview

Class 5: Removing Market Risk: Building a Viable Business (29th Aug)
Step 8: Looking at the Big Picture
. Identify competition through existing alternatives and pick a price for your solution
. Test pricing first by measuring what customers say (verbal commitments).
. Then test pricing by what customers do.
. Optimize your cost structure to make the business model work

Step 9: Getting Ready to Launch
. Lean Analytics

Step 10: Improving and Measuring Your Product
. Kanban Board
. Continuous Deployment
. UX for Lean Startups

About the instructor, Bryan Long
Bryan is the founder of LeanStart.Me. After his scholarship bond ended, he went into working on his business ideas. His first startup was a spectacular failure that cost him a huge sum. He did everything that his MBA, Engineering and Law education taught him but it turned out they weren't suitable for start-ups.

After that experience, he was determined to find a less risky method of starting new businesses. He chanced upon the Lean Startup methodology and was converted to it. He has since implemented it to test out a website idea at only a fraction of the cost of his first website and which turned out to have no customer traction in Singapore. Because of doing things Lean Startup way, Bryan averted the costs he wasted if he had done things like his first startup.

He is now a fervent evangelist of Lean Startup. He is a speaker, mentor and co-organiser of the Lean Startup Machine and the Singapore Lean Startup Circle. He is also working on two other startups.