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Tue Nov 12 2013, 7:00pm–9:30pm

Where: The HUB Singapore, 113 Somerset Road, Orchard Road, Singapore

Restrictions: All ages

Ticket Information:

  • Regular: $50.00
  • Additional fees may apply

Listed by: elisha

Building insightful customer persona’s can ensure a meaningful connection between a business and it’s target customers.

Personas tap into a fundamental human skill—the ability to make predictions about how other people will react based on mental models of them. One can often predict accurately how a close friend or family member will react to a particular event and decide how to act based on those inferences.

A persona is a description of a fictional person representing a user segment of the software you are developing. Of course, the word "fictional" applies to the person not the description; that should be as grounded in reality as possible.

Personas are one of the basic tools of User Experience (UX) design. The benefits to creating the personas collaboratively increases the accuracy and empathy of the persona and creates a level of awareness about the users that helps teams align around them..

Personas do not need to be complex to be useful. Begin by creating brief outlines of personas based on conversations with people who know the audience well, such as salespeople or customer service staff. Called "assumptive personas" because they are not based on actual data.

Personas create the foundation for strong Customer Discovery and Validation.

In this bite sized workshop learn:
- Persona Fundamentals
- Personas definition including different types of personas
- Case Studies of personas for different types of company including consumer, business-to-business and not-for-profit/public service
- Making the business case for personas in Startups and Corporates
- Persona visualization techniques
- Answer key questions like linking Personas to Customer Hypothesis, How Many - Personas Do I develop, and what to include in a Persona
- Using Personas as the basis of Customer Discovery
- Online resources and books to find out more

Who should attend?
- Startup Founders
- Marketers
- Customer Experience Staff
- Entrepreneurs