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313@somerset Mall Branded Location-Based App Launch


Thu Dec 27 2012, 12:00pm
Fri Dec 28 2012, 12:00pm
Sat Dec 29 2012, 12:00pm
Sun Dec 30 2012, 12:00pm
Mon Dec 31 2012, 12:00pm

Where: 313@somerset, 313 Orchard Road, Orchard Road, Singapore

Restrictions: All ages

Ticket Information:

  • Admission: Free


Listed by: jessevinet

With nine out of 10 consumers having made an online purchase in the past year (source : Visa e-Commerce Consumer Monitor 2012, in collaboration with TNS), 313@somerset’s timely launch of Tring 313 on 29 November is set to capitalise on the growing trend of online shopping. With Tring 313, a location based mobile application (app) complete with a payment gateway, shoppers can now receive relevant promotions where and when they want it with the ability to shop round the clock.

Tring 313 is designed to send push notifications to shoppers within a defined radial proximity of 313@somerset, informing of current deals, promotions and event highlights. Shoppers can also choose to “follow” selected brands in 313@somerset which allow them to receive notifications of the brands’ promotions even when they are outside the defined radial proximity. The technology also allows a more personal approach towards shoppers as the App identifies relevant promotions, offers and events for them based on previous purchase patterns and profile information.

The ease of in-app navigation, coupled with its capability of drawing on shoppers’ trends and insights redefine the way malls connect with shoppers.

“Consumer behaviour is constantly evolving re-shaping the ways they purchase. Tring 313 provides the opportunity for us to leverage on the latest technology to provide a rich and seamless shopping experience for our digitally savvy shoppers,” says Ms Amy Lim, General Manager of 313@somerset.

Tring 313 Kick-off Promotions
As part of the launch taking place 29 November, there will be one retailer each from the fashion, lifestyle and food & beverage categories presenting exclusive offers. High street fashion brand Forever 21 will offer exclusive offers for the duration of a month, til 31 Dec 2012! With 10% off all shoes and a Lip Gloss Bundle Buy going for 3 at $7 (U.P. $3 each), fashionistas can enjoy the season’s hottest looks without bursting a hole in their pockets.

Additional launch offerings are given by HMV and Malones Irish Restaurant & Bar. HMV allows music lovers to save $3 with every $25 spent from 29 Nov – 31 Dec. Alongside this, free exclusive HMV mobile phone screen cleaners are also up for grabs without any minimum spend! Shoppers need only present the coupon for redemption.

Wine and dine at Malones Irish Restaurant & Bar with their delightful Irish specialities and variety of thirst quenching drafts. From 29 Nov – 31 Dec, shoppers will be able to enjoy any 2 full pint Archipelago beers at $18++ (U.P. $28).

All coupons can be downloaded in-app and redeemed by simply presenting them at the retailer points. For coupons that require in-app payment, it is easily accomplished via PayPal or Credit Card.

For more information, shoppers can enquire or call the Concierge Desk at 6496 9313.