The Social Sorting Experiment

By Smartphone Orchestra, Netherlands

Did you know that 70 likes is all it takes to know more about how you behave than your friends do? And 300 likes to know you better than your own partner does? With every action you make on social media, you leave a digital data trail behind. When this digital trail is combined with psychological insights, a very accurate digital caricature is created. So what can you do? Quit all online activity? Or perhaps you should get to know yourself so well that you can no longer be manipulated…

The latter option, friend and follower, is the service that The Social Sorting Experiment provides. Find out what your digital caricature says about you, how you rank on the index of attractive ears, and more, in this absurdist and serious, yet fun and interactive performance, where you and your smartphone are the main stars of the show. Come learn the mysterious algorithmic rituals under the hood of social media and you might just make a couple of good ol’ analogue friends by the end of it all!

What to Expect
- Guided social interaction
- Use of smartphones
(Unlike typical theatre performances, you will be using your phone throughout. Do come with it fully charged.)
- Free standing event
(You will be on your feet and asked to move around during the performance.)

About Smartphone Orchestra
The Smartphone Orchestra is an orchestra created by the audience’s smartphones. Imagine a world of shimmering musical sound fields in a concert hall, mass choreographies at festivals, unprecedented audience participation in theatre shows and spontaneous flash mobs at parties or demonstrations. The Smartphone Orchestra opens up a plethora of possibilities to engage mass audiences. The audience takes centre stage in this multimedia production created by an award-winning team of creatives, developers and sound engineers.

Admission ages 12 & above
No admission once performance has commenced.

Image by Nichon Glerum