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Strategic Digital Marketing: Which Is The Right Social Media


Thu Jan 21 2016, 6:30pm–9:00pm

Where: Marketing Institute of Singapore, 51 Anson Road #03-53 Anson Centre Singapore, Tanjong Pagar, Singapore

Restrictions: All ages


"Smart data analytics of time, location and target audience will improve the integrated marcom of omni-channel digital marketing via selected social media."

Marketing channels have evolved over decades from billboards to TV/radio broadcasting and web browsing. The advent of mobile devices have created a new channel of digital marketing, social media, that target at specific communities. Over time, there is a challenge for marketers to identify, leverage and integrate the right social media in communicating their messages effectively. The application of smart data analytics in a cross-platform environment will help this decision making. Different dashboards and indicators can be designed in helping the strategic positioning of different social media in creating an omni-channel digital marketing.

Key Points:
- Understand the evolutionary marketing landscape from billboards to mobile devices
- The need for smart data analytics in responding to the increasingly complex use of social media in outreaching and communicating
- Learn how smart data analytics will potentially change the way we do digital marketing from the points of contents and technologies

Register now at, email or call 6327 7581 for more information.