|Sat Jul 30 2016, 10:00am–9:00pm|
|Sun Aug 14 2016, 10:00am–9:00pm|
M66: Of Different Stripes
Fifty years ago, Onitsuka Tiger channelled calmness and the fighting spirit – as envisioned by the designer at the time – both desirable attributes in competitive athletics, into a trademark design of understated distinctiveness: the Onitsuka Tiger Stripes.
The need for a trademark was acknowledged as far back as 1960. But it was only in 1964 that development began proper, in preparation for the 1968 international summer sporting event to be held in Mexico City. A pool of 200 designs was whittled down to 13, then five and finally, the ageless blue and red stripes that have endeared themselves with Onitsuka Tiger fans till today.
In 1966, the stripes created a splash when Team Japan for the 5th Asian Games proudly wore four shoe models under the Mexico Lines. That was the year that limber, the precursor to the Mexico 66, was launched.
Half a century has surged by. Over the years, Onitsuka Tiger has evolved its focus to become a sports fashion leader, demonstrating undisputed Japanese craftsmanship and artistic flair in its varied collections of footwear.
However, the Mexico 66 shoe that started out as the classic runner Limber remains the archetypal Onitsuka Tiger shoe: subtly rebellious and quietly confident yet playful – and definitely unique.
The clever use of cultural influences, texture and fabric constantly places it in the vanguard of sports fashion, unyielding in its position as the most popular shoe in the Onitsuka Tiger repertoire.
To celebrate how far the iconic Onitsuka Tiger Stripes have come, Onitsuka Tiger has brought together 50 diverse Singapore-based personalities to interpret the shoe. Their whirlwind of thoughts, emotions and perceptions are translated into artistic imagery, forever captured in the Mexico 66.
The shoes will be unveiled in a special commemorative showcase at Pedder on Scotts – Onitsuka Tiger’s first ever collaboration with a retail partner – from 30 July to 14 August 2016, alongside Onitsuka Tiger's Fall/Winter 2016-2017 collection, The Art Of Mixing.
Open to public:
30 July - 14 August 2016
10am - 9pm
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