|Fri May 20 2016, 9:00am–5:30am|
Additional fees may apply
Nir Eyal, the author of Hooked: How to Build Habit-Forming Products, has constructed a practical framework and process for designing better products. This development process gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior. Nir will share the tactics companies like Facebook, Pinterest, Instagram, Whatsapp, and Twitter use to drive engagement.
Who should attend workshop:
This seminar is for anyone seeking to understand habit-forming product design. The workshop is tailored to product managers, entrepreneurs, or designers working in companies large or small. Although no previous background is required, attendees are encouraged to come to the workshop with a product or business idea in mind.
Participants will learn:
- The common design patterns of habit-forming products
- The stages of habit formation and how to optimize for user retention
- An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs
- Practical steps for leading a design process to ensure that your product is used regularly
Contact: Email - firstname.lastname@example.org
Before you go, would you like to subscribe to our free weekly newsletter with events happening in your area, competitions for free tickets and CD giveaways?
Enter your email below, click on the Sign Up button and we’ll send you on your way
Continuing confirms your acceptance of our terms of service.