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Its a Carnival! The Marketing Innovation Challenge 2015


Sat Nov 7 2015, 10:00am–4:00pm

Where: JCube, 2 Jurong East Central 1, Jurong, Singapore

Restrictions: All ages

Ticket Information:

  • Admission: Free


Listed by: denise_sia

Come one, come all! Let’s have a carnival.

The Marketing Innovation Challenge is back for the 4th year running and its bigger, better, and louder with a holiday carnival at JCube. Come down to JCube on the 7th of November 2015 to have a little carnival fun, be wow-ed by booths set up by our secondary school student participants, and spread a little more joy with our featured charity organization.

In this year’s Marketing Innovation Challenge (MIC) 2015, we are continuing our exciting partnership with Hewlett Packard. We have also brought JCube Mall on board and this year’s MIC Finals will be held at JCube on the 7th of November 2015, while the workshop will be held in RP.

The theme is “All I want for this holiday is…” It will be about marketing, designing and constructing carnival booths to attract mall shoppers to enjoy the holiday together. Again, the element of market research will be emphasized as the participants are trained to conduct research with the shoppers.
In the spirit of giving during the holidays, MIC 2015 will also be working with a non-profit organization, which will also be at the finals to present their cause. We’re sharing the joy as much as we can and so the charity’s beneficiaries will also enjoy free ice-skating sessions at JCube and participate in the MIC2015 booth activities.